Gijs Overgoor is a Marketing PhD Candidate at the University of Amsterdam, under the supervision of Professor Willemijn van Dolen. He holds a Masters degree in Econometrics with a specialization in Big Data and Business Analytics. Gijs Overgoor spends most of his time in United States as a visiting scholar at Poole College of Management at NC State University. At NC State he works with Professor Bill Rand.
In his research, Gijs Overgoor adopts a quantitative approach to marketing. He aims to solve marketing problems by applying techniques from AI and Econometrics. His most recent paper on a framework for implementing Marketing AI projects was published in the California Management Review Special Issue on AI.
In case you are wondering why Gijs Overgoor talks about himself in third person, he is just trying to boost SEO for his personal page.
Thank you for your interest in me or my research. Please see the research page for more about my research or check my CV in the link below.
+ G. Overgoor, M. Chica, W. Rand, A. Weishampel (2019), ”Letting the Computers Take Over: Using AI to Solve Marketing Problems”, in press at California Management Review. https://doi.org/10.1177/0008125619859318
+ G. Overgoor, W. Rand, W. Van Dolen, M. Mazloom, ”Simplicity is not Key: Understanding Marketer-Generated Social Media Images and Consumer Liking”. Under review